Copywriter. Journalist. Editor. Storyteller.
I’m a Birmingham-based freelance copywriter and journalist, living with my son and our rescue greyhound, Mindy. I help brands find the right words - the kind that connect, convert, and keep people coming back.
I’ve been writing for as long as I can remember. From handmade storybooks at school to poems for my grandma (my first and most loyal editor), storytelling has always been my constant. Today, it’s my career.
I hold a BA (Hons) in Journalism and Editorial Design and bring nearly two decades of experience across journalism, marketing, and editorial leadership. My career has taken me from reporting international news stories in Portugal, including coverage of the Madeleine McCann case, to editing national magazines, leading digital content strategies, and collaborating with high-profile retail brands, SMEs, and organisations in the care and medical sectors.
Since going freelance in 2016, I’ve partnered with clients across the UK to create sharp, engaging content that works hard. Blogs, websites, social media, newsletters, email campaigns, press releases - if it needs words with purpose, I’m on it.
Alongside my commercial work, I’m currently a writer and editor at Black Business Magazine, a pioneering publication that champions Black-owned businesses in the UK, in partnership with Lloyds Bank. I manage contributors, shape editorial direction, and interview inspiring, high-profile figures - combining my journalistic roots with meaningful storytelling that amplifies underrepresented voices.
What clients value most?
✔ Content that sounds like them
✔ Clear messaging aligned with business goals
✔ Reliable delivery - even on tight deadlines
✔ Writing that informs, engages, and converts
Whether you’re looking to strengthen your brand voice, grow your audience, or tell your story more powerfully, I’ll help you do it with clarity and confidence.
Take a look at my work below.
If you like what you see, let’s talk.
― Steve Watson, Eleven10Creative
Have my undivided attention with a full/half day of copywriting support.
From creating a blog and social strategy, to requiring email templates for internal communications, no copywriting project is too big or small.
Need to improve your SEO and keep a company blog up to date?
I've been writing blog content for 12 years for a variety of clients, so I know how to keep audiences engaged.
No time to post on your social media channels?
I can plan, create and schedule social media content with your marketing goals always in mind.